This advert, sponsored by Land Rover Netherlands was placed in The Netherlands biggest daily (860,000 copies) - De Telegraaf Saturday 20th September to promote Drive Against Malaria and SMS Afrika where the Dutch public can text SMS “Afrika” 4422 to buy one mosquito net for children to sleep under in West Africa. The advert was placed around the movie "Seven of Daran". This movie, shot in Africa is about a little boy who pursues his dreams.
